A Cornish joker has set up a website to lure tourists to a beach that doesn’t exist.

A website for the fake Porthemmet beach boasts it is the best in the county and the only one in Britain “to allow topless sunbathing”.

It quotes Bill Oddie as supposedly saying: “Porthemmet and its surroundings are one of last remaining natural treasures of the British Isles.”

But its name gives the game away to locals as “emmet” is a derogatory word for tourist in Cornwall.

The site tells unwitting visitors an emmet is someone who loves Cornwall and says if they tell residents they are emmets they will fit in fine.

And it says: “There is a private joke in Cornwall where locals will pretend not to know where Porthemmet beach is. Don’t be fooled.”

And it urges visitors to try to “talk the talk” by adding “me luvver” or “me ‘ansom” to the end of phrases when talking to locals.

The hoax was created by Cambridge graduate Jonty Haywood, from Truro, Cornwall, who said: “Sending tourists to find an imaginary beach is funny. It’ll be funnier once lots of Cornish people know about it.”

Social networking site Facebook has 2,000 people signed up for a group about the beach.

One user attacked the hoax, posting: “I’ve never seen anyone hate the hand that feeds it like Cornwall does. They are happy to have the tourists visit but mock them for not fitting in.”

But Malcolm Bell of South West Tourism said of the website: “I’m sure people will see the West Country humour.”

Source: Ananova

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